The article focuses on the **75% ARV rule**, a key financial metric in real estate investing, particularly relevant for property flippers and wholesalers. It addresses the search intent of investors seeking to understand this rule’s significance and application in their investment strategies. The content offers a clear explanation of the 75% ARV rule, detailing how it helps investors determine the maximum price they should pay for a property based on its after-repair value (ARV). This information is valuable for webmasters looking to attract real estate investors to their site, as it provides essential insights that can aid in making informed investment decisions.