The article focuses on the **70% rule in real estate**, explaining its significance as a guideline for investors assessing potential properties. It addresses the search intent of real estate investors—both beginners and experienced—who are looking to understand how to evaluate property prices effectively to ensure profitability. The content offers practical insights into how the 70% rule works, including its application in calculating the maximum purchase price based on expected renovation costs and other expenses. This information is valuable for webmasters seeking to attract an audience interested in real estate investment strategies, as it provides foundational knowledge that can enhance their decision-making process.