The article focuses on the **2% rule in real estate rental**, a guideline used by investors to assess the profitability of rental properties. It addresses the search intent of individuals looking for clear and concise information on this investment strategy, particularly those who may be new to real estate or seeking to refine their investment criteria.

The content offers an explanation of the 2% rule, detailing how it can serve as a benchmark for evaluating potential rental properties. It likely includes examples, benefits, and potential limitations of using this rule, making it a valuable resource for webmasters looking to provide informative content that aids readers in making informed investment decisions. This article would be beneficial for attracting traffic from real estate investors seeking practical advice and strategies.