the 50% rule is a guideline used primarily in real estate investing to help investors quickly assess the potential profitability of a rental property. The rule suggests that an investor should expect to spend approximately 50% of their rental income on operating expenses, excluding mortgage payments. This simple formula allows investors to estimate their cash flow and make informed decisions about property purchases.

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For a webmaster considering purchasing this content, it presents an opportunity to attract readers interested in real estate investing, personal finance, and investment strategies. The article is informative and educational, making it a valuable addition to a finance or investment-focused website.